This OOH campaign was created for 7UP speaking to millennials who are culturally savvy in both the English world as well as the Latino world. The campaign was also meant to mirror the English language version that was using UP in the messaging. In order to unify the campaign, we included UP in the headlines and had some fun with the meaning and how the word UP is used. This campaign was presented to the client amid some trepidation about whether or not the campaign could run in both languages and thanks to our great work we won the client over. Since this agency did not have a Spanish language department, I was able to step in and fill both roles as Art Director and Copywriter on this campaign. This concept was rolled out into TV executions and ran nationwide alongside the OOH board we initially developed.