We collaborated with our agency Scheifer Chop Shop, to create a fun and addictive game that was exclusive to riders via a Snapchat code printed on our subway takeover tactics in stations in New York and Philadelphia. We worked with Blue Bite to geofence the stations, distributing banners ads that pointed to the game directly as well.
Those who have played Galaga will find it has a familiar gameplay. You maneuver Galactic Thunder Pony as it vanquishes the evil mobile megacorps and fights off an array of missiles, bombs and falling debris – each rooted in specific pain points and general evils of our competition.
I even have a villain named after me: Mawro The Data Crusher!