POP & Outdoor Banners

National City Bank For National City Bank, I was one of two art directors that collaborated on all of their materials. Much of their campaigns were centered on in-branch point-of-sale pieces, which is why they don't often have the company's logo on them. I worked on three different campaigns for National City Bank, first of which ran during the holiday season and the client wanted their gift card to be the main attraction and that drove the overall look of the campaign. The second campaign was all about money management and helping customers make the most out of what they had, including a portion of the campaign that was all about money management tips which were all included in the brochure/take one. The third campaign allowed us to use moneygami as visuals and we were able to set up very simple, effective layouts including a brochure/take one that featured directions on how to fold your own money into a shirt. 

For National City Bank, I was one of two art directors that collaborated on all of their materials. Much of their campaigns were centered on in-branch point-of-sale pieces, which is why they don't often have the company's logo on them. I worked on three different campaigns for National City Bank, first of which ran during the holiday season and the client wanted their gift card to be the main attraction and that drove the overall look of the campaign. The second campaign was all about money management and helping customers make the most out of what they had, including a portion of the campaign that was all about money management tips which were all included in the brochure/take one. The third campaign allowed us to use moneygami as visuals and we were able to set up very simple, effective layouts including a brochure/take one that featured directions on how to fold your own money into a shirt. 
Holiday Campaign
Above Right: 22" x 28" In Branch Poster.
Above Left: 44" x 28" In Branch Poster.
Above Bottom: 3.5" x 7" In Branch Take One. 
Holiday Campaign
Above Right: 108" x 36" Outdoor Banner.
Above Left: 16" x 68" Drive Thru Banner.
P1 Campaign - Money Management
Above Rear: 108" x 36" Outdoor Banner.
Above Left: 16" x 68" Drive Thru Banner.
Above Right: 22" x 28" In Store Poster.
P1 Campaign - Money Management Tips
Above Left: 22" x 28" In Branch Poster.
Above Right: 22" x 28" In Branch Poster.
Above Middle: 3.5" x 7" In Branch Brochure/Take One.
Above Rear: 44" x 28" In Branch Poster.
P2 Campaign - Moneygami 
Above Right, Left and Middle: 22" x 28" In Branch Poster
Above Rear: 44' x 28" In Branch Poster
P2 Campaign - Moneygami
Above Rear: 11" x 14" Counter Card
Above Right and Bottom: 3.5" x 7" Brochure/Take One
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