This is the client's original logo.
Final Logo
Traditional business card design. (front and back)
Non-traditional business card design. (front and back)
Logo Utilization and Extensions.
Custom Logo Design
Sneakerhead.com is an online retailer that specializes in selling limited edition sneakers. Their audience is part of a larger street wear scene that has a particular style and visual voice. Their previous logo was not a logo that was developed to reflect that style and they were looking to modernize their look and add a bug or icon that could stand alone yet still echo their brand. I also was asked to work within their current visual language so the logo was the only item that would be changing on their website, Facebook page and Twitter accounts. I not only gave them a mark that updated their look but simplified their logotype on a wooded surface that appears on their webpage. I also created an icon that said their name without having the name in type next to it. And that's why I created the icon+.com versions below.