Wall Sessions

Boost Mobile The mission of Wall Sessions is to help bring real art where it wouldn’t normally be found, beautifying neighborhoods while being able to highlight Boost Mobile’s own place within those communities through those artists and their work. Working with local teams, we identified Boost Mobile locations where the store owner also owns the building or can secure permission to have a wall on their location painted by a local muralist. We partnered with Juxtapoz Magazine to source the artists. As part of our partnership we secured a print ad for each mural in their monthly, now quarterly magazine with a circulation of approximately 127,000. We also had a microsite hosted at juxtapoz.com, a site with over 21,000 page views per day. In addition to our own social push to over 1 million followers, Juxtapoz published to their audience as well with over 2 million followers on their social channels.

With Juxtapoz Magazine we also collaborated on a special art installation created by Ellen Rutt and Patrick Ethan that was one part painting, one part sculpture, one part light art. We leveraged this unique piece as part of our presence at the Juxtapoz Clubhouse at Art Basel Miami 2017. We were also able to use this piece again at Agenda Show in Long Beach in 2018 that boasted over 45,000+ attendees. As part of the installation, we had our charging stations outfitted with a Snapchat Snapcode taking people to the Juxtapoz microsite where we garnered over 127,000 unique visitors.

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